The Smarter Way to
Run Your Gym
Primetech12 unifies class scheduling, member management, and personalized nutrition planning into one elegant platform — so you can focus on what matters: your members.
Everything your gym needs,
nothing it doesn't
Built specifically for fitness professionals who demand reliability, simplicity, and the tools to grow their business efficiently.
Intelligent Class Scheduling
Drag-and-drop timetable builder with automated conflict detection, waitlist management, and real-time capacity tracking across all your locations and instructors.
Member Lifecycle Tracking
Comprehensive member profiles with attendance history, goal progression, billing records, and automated re-engagement campaigns for at-risk members who haven't visited recently.
Personalized Nutrition Plans
AI-assisted meal planning tailored to each member's goals, dietary restrictions, and training schedule. Includes macro tracking, recipe suggestions, and weekly progress check-ins.
Business Analytics & Reporting
Real-time dashboards covering revenue trends, member retention rates, class popularity, and staff performance. Export detailed reports for stakeholders with one click.
Up and running in under an hour
No IT team required. Our guided setup process has you managing classes and members the same day you sign up.
Create Your Account
Sign up in minutes. Import your existing member list via CSV or connect directly from your current software. We handle the migration so nothing gets lost.
Configure Your Studio
Set up your class schedule, define membership tiers, and customize your branded member portal. Our setup wizard guides you through every configuration step.
Grow With Confidence
Launch your optimized gym experience. Use built-in analytics to track growth, automate billing, and expand to new locations when you're ready — all from one dashboard.
Loved by fitness professionals
"Switching to Primetech12 was the best operational decision I've made in 11 years of running CrossFit boxes. The scheduling alone saved my front desk team 15 hours a week."
"The nutrition planning feature has become a genuine revenue stream for us. Our members love having personalized meal plans built right into the same app they use to book classes."
"We manage three locations and 2,400 members. Primetech12 gives us one unified view of everything. The analytics helped us identify our most profitable class types and double down on them."
Built by fitness industry veterans
Primetech12 was founded in 2018 by a team of gym owners, certified trainers, and enterprise software engineers who were frustrated by the fragmented tools available to fitness businesses.
- Headquartered in San Francisco with engineering teams in Austin and Amsterdam
- SOC 2 Type II certified with enterprise-grade security and 99.97% uptime SLA
- Backed by leading investors with $28M raised to accelerate product development
- Dedicated customer success team with an average response time under 4 minutes
Common questions answered
Let's talk about your gym
Have questions about pricing, features, or migration? Our team of fitness technology specialists is ready to help you find the right plan for your business.
San Francisco, CA 94104, USA
Privacy Policy
Last updated: March 15, 2026
Primetech12, Inc. ("Primetech12," "we," "us," or "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard data when you use our gym management platform at primetech12.com.
Information We Collect
We collect information you provide directly (account registration data, contact forms, billing details), data generated through platform use (class bookings, member activity logs, nutrition plan interactions), and technical data (IP addresses, browser type, device identifiers, cookies).
How We Use Your Data
We use collected data to provide and improve our services, process payments, send transactional communications, and comply with legal obligations. We do not sell personal data to third parties. We may share data with trusted service providers (payment processors, cloud infrastructure, analytics tools) under strict data processing agreements.
GDPR & CCPA Rights
If you are located in the European Economic Area or California, you have rights to access, correct, delete, or port your personal data, and to object to or restrict certain processing. Submit requests to [email protected]. We respond within 30 days.
Data Retention
We retain account data for the duration of your subscription plus 36 months, or as required by applicable law. Anonymized aggregate analytics data may be retained indefinitely.
Cookies
We use essential, functional, and analytics cookies. You may decline non-essential cookies via the banner on this site. See our full Cookie Policy for details.
Contact
Data Protection Officer: [email protected] | 548 Market Street, Suite 1200, San Francisco, CA 94104.
Terms of Service
Last updated: March 15, 2026
These Terms of Service ("Terms") govern your access to and use of the Primetech12 platform and services. By creating an account or using our services, you agree to be bound by these Terms. If you do not agree, do not use our platform.
Acceptable Use
You agree to use Primetech12 only for lawful purposes and in accordance with these Terms. You may not use the platform to transmit harmful, fraudulent, or illegal content, to impersonate others, or to interfere with the security or integrity of our systems. You are responsible for maintaining the confidentiality of your account credentials.
Subscription & Billing
Subscriptions are billed monthly or annually in advance. All fees are non-refundable except as required by applicable law. We reserve the right to modify pricing with 30 days' written notice. You may cancel at any time; cancellation takes effect at the end of the current billing period.
Intellectual Property
Primetech12 and its licensors own all rights, title, and interest in the platform, including all software, designs, and content. You retain ownership of all data you input into the platform. You grant Primetech12 a limited license to process your data solely to provide the contracted services.
Limitation of Liability
To the maximum extent permitted by law, Primetech12 shall not be liable for indirect, incidental, special, or consequential damages arising from your use of the platform. Our total aggregate liability shall not exceed the fees paid by you in the 12 months preceding the claim.
Governing Law
These Terms are governed by the laws of the State of California, USA, without regard to conflict of law principles. Disputes shall be resolved by binding arbitration in San Francisco, CA, under AAA Commercial Rules.
Questions? Contact us at [email protected].